Branded Entertainment
By: Jean-Marc Lehu
-
Rs 200.00
- Rs 1,000.00
- 80%
You save Rs 800.00.
Due to constant currency fluctuation, prices are subject to change with or without notice.
We're offering a high discount on this book as it is slightly damaged
Branded Entertainment explains how product placement, a long-time phenomenon in films, now embraces all forms of media. With new technology enabling audiences to bypass adverts, & consumers switching to commercial-free media such as MP3 players & internet video, the opportunities for brand & product placements have become increasingly varied. The result of this is that product placement spending is set to triple by 2010 to $7.5 billion.
We're offering a high discount on this book as it is slightly damaged
Branded Entertainment explains how product placement, a long-time phenomenon in films, now embraces all forms of media. With new technology enabling audiences to bypass adverts, & consumers switching to commercial-free media such as MP3 players & internet video, the opportunities for brand & product placements have become increasingly varied. The result of this is that product placement spending is set to triple by 2010 to $7.5 billion.