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Brand Rejuvenation

Availability: Limited Stock

25% OFF

Brand Rejuvenation

By: Jean-Marc Lehu

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Rs 1,025.00

Rs 768.75

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Brand Rejuvenation 9788175545854 Reference
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According to the American Marketing Association, 80% of all new brands fail. In such a competitive environment, it is essential for brand managers to have all the information they need at their fingertips to keep their brand at the leading edge of the market, and Brand Rejuvenation gives them just that. This book highlights the ageing problem that every brand can potentially face and investigates how companies can take steps to counter the ageing process. For brands today, the battle for survival is never-ending - there are millions of brands around the world and not enough space on the shelves and/or in the consumer's mind to hold them. With dozens of case studies and examples of brands across different industries, Brand Rejuvenation provides brand managers with lots of ideas and practical advice on how to implement brand rejuvenation and ageing prevention strategies.
Publication Date: 01/04/2012
Number of Pages: 100
Binding: Paper Back
ISBN: 9788175545854
Categories: Education and Reference Books Sale Business & Management Non Fiction Online Book Bazar Up To 60% Online Book Bazar Up To 60% 25% OFF

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