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The Art of Promotion: Unique Production Techniques for Outstanding Graphic Design

Availability: Limited Stock

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The Art of Promotion: Unique Production Techniques for Outstanding Graphic Design

By: Lisa L Cyr

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For all its power to make pieces "pop", technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works - a risk many professionals are afraid to take for fear of the repercussions. This volume enables designers of all ability levels to employ technology confidently in ways that distinguish their work from the competition. The author deconstructs an array of pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions. Each technique's advantages and limitations are explored in full detail, enabling designers to choose the right option for their budget, ability and market. In addition, many pieces include step-by-step details that illustrate how to achieve the same effect "on the cheap". For professionals and students alike, this title should offer creative ways to leverage the power of technology in design.

Publication Date: 01/04/2007
Number of Pages: 160
Binding: Coffee Table
ISBN: RP9781592530106
Categories: RP - Current Affairs Books starting from Rs.100 Clearance Sale

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