International Retailing

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International Retailing

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International Retailing

By: John Dowson

(0)

Rs 431.25
Rs 575.00
25%

You save Rs 143.75.

Due to constant currency fluctuation, prices are subject to change with or without notice.

Learn the how, when, and why of entering Asian markets. Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing: Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asia as well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are clearly explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand.

Publication Date:

01/01/1900

Number of Pages::

100

Binding:

Paper Back

ISBN:

9788179927335

Categories:

Supply chain management

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What's in the Box?	1 x International Retailing

Book Details

Publisher Date:

01/01/1900

Number of Pages::

100

Binding:

Paper Back

ISBN:

9788179927335

Categories:

, Supply chain management, Book Bazaar Upto 80% Off, Books, Sale,

Description

Learn the how, when, and why of entering Asian markets. Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing: Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asia as well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are clearly explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand.

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International Retailing 9788179927335 Supply chain management

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