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The first book to show companies how to generate word-of-mouth marketing.
When purchasing certain products customers rely heavily on personal recommendations from friends and family, colleagues and peers – and sometimes even relative strangers. Yet most of today’s marketing still focuses on how to use advertising and other tools to influence each customer individually, ignoring the fact that buying these ‘conversation products’ is a social process.
| Publication Date: | 16/10/2000 |
| Number of Pages: | 320 |
| Binding: | Paper Back |
| ISBN: | RP9780002571043 |
| Categories: | RP - Current Affairs Books starting from Rs.100 April New Arrivals 2026 |
