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The New Strategic Brand Management:

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The New Strategic Brand Management:

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The New Strategic Brand Management: RP9780749450854 RP - Current Affairs
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We are offering a high discount due to slightly damage.

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy.   The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking.  Explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by brand strategists today, supported by numerous international case studies.  With both gravitas and intelligent insight, the book reveals new thinking on an array of topics including: brand architecture and diversity strategies; market adaptation approaches; and positioning in the private label and store brand environment.

Publication Date: 01/03/2008
Number of Pages: 576
Binding: Paper Back
ISBN: RP9780749450854
Categories: RP - Current Affairs Books starting from Rs.100 April

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