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Globality is very different from globalization, which primarily involves large western corporations expanding their operations and moving aggressively into new overseas markets. Globality radically defines a 'post-globalization' world, where companies from India, China, Russia, eastern Europe, Brazil and Mexico are expanding beyond their home base, entering and building new markets, creating whole industries, and competing for customers, resources, market share and attention.
In short, the tide has turned.
| Publication Date: | 12/06/2008 |
| Number of Pages: | 304 |
| Binding: | Paper Back |
| ISBN: | RP9780755318360 |
| Categories: | RP - Current Affairs Books starting from Rs.100 April |
