The Startup Way By : Eric Ries

The Startup Way
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  • Author: Eric Ries
    Publication Date: 17/11/2017
    Binding: Paperback
    Availability: Available For Sale
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In The Lean Startup, Eric Ries, entrepreneur in
residence at Harvard, serial entrepreneur and founder of the
lean startup meetups, showed how ideas from the startup
world such as constant iteration, minimal viable products (or
MVPS), and constantly testing business hypotheses with
customers to determine when to perservere, and when to pivot, now turns his attention to
established, mature companies and organizations. For the past four years, Ries has been
working closely with companies like GE and Toyota and Pitney Bowes to help them become
more nimble, and more open to change and innovation, in order to spur growth and produce
products and services that customers want. In The Startup Way, Ries shares his insights, lessons,
stories, challenges and best practices from his intense collaborations with some of the world's
most innovative and successful companies, as they attempt to change their culture and
processes to be faster and smarter at what they do. At GE, Ries's ideas are codified under the
name FastWorks; each company adapts his basic framework and ideas in their own way, to fit
their particular organization and industry, as Ries discusses in the book.
For every company that recognizes it needs to embrace agility, change and do so quickly if it is
to survive and thrive, The Startup Way is an absolutely critical guide and toolkit.

Book Details

Number of Pages: 320 Pages
Bar Code: 9780241197264
Publisher: Penguin UK
What's in the Box? 1 x The Startup Way

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