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Frenemies

Availability: Limited Stock

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Frenemies

By: Ken Auletta

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Frenemies RP9780735220867 RP - Current Affairs
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We are offering a high discount due to slightly damage.

Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women--though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar.

Publication Date: 05/06/2018
Number of Pages: 368
Binding: Paper Back
ISBN: RP9780735220867
Categories: RP - Current Affairs Books starting from Rs.100 Clearance Sale

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