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Guerrilla Advertising 2:

Availability: Limited Stock

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Guerrilla Advertising 2:

By: Gavin Lucas

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Guerrilla Advertising 2: RP9781856697477 RP - Current Affairs
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We are offering a high discount due to slightly damage.

Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph and street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.

Publication Date: 07/09/2011
Number of Pages: 192
Binding: Paper Back
ISBN: RP9781856697477
Categories: RP - Current Affairs Clearance Sale Books starting from Rs.100

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