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India Reloaded Inside Indias Resurgent Consumer Market

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India Reloaded Inside Indias Resurgent Consumer Market

By: Dheeraj Sinha

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India Reloaded Inside Indias Resurgent Consumer Market 9789385152337 15% OFF
Description
Book Details
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Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.!
Publication Date: 18/09/2015
Number of Pages: 100
Binding: Hard Back
ISBN: 9789385152337
Categories: Books Sale Business & Management Non Fiction Online Book Bazar Up To 60% 25% OFF

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