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This book shows how to apply the pioneering idea of relationship writing- creating approachable letters that build a bond with the customer. It looks at:
Starting, structuring and ending letters
Direct mail- avoiding the common pitfalls
Service letters- making them warm and approachable
Information letters- making them clear
Difficult to write letters- making them easier
This book has been fully revised and brought up-to-date for the 2002 series relaunch
| Publication Date: | 30/11/-0001 |
| Number of Pages: | 96 |
| Binding: | Paper Back |
| ISBN: | RP9780340849415 |
| Categories: | Business & Management Business & Economics Business & Finance Business Writing & Communication Books Chevron Pakistan 50% OFF |
