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Public Relations New Edition
By: Angela Murray
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Teach Yourself Public Relations covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail.
Topics include:
- Planning a PR campaign
- Media relations
- Audience communication
- Sponsorship
- Entertaining and corporate hospitality
- Internal PR
- Specialist PR
- Evaluating success
Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions.
Teach Yourself Public Relations covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail.
Topics include:
- Planning a PR campaign
- Media relations
- Audience communication
- Sponsorship
- Entertaining and corporate hospitality
- Internal PR
- Specialist PR
- Evaluating success
Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions.
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