The Fuzzy and the Techie By : Scott Hartley

The Fuzzy and the Techie
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  • Author: Scott Hartley
    Publication Date: 06/03/2018
    Binding: Paperback
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Scott Hartley first heard the terms 'fuzzy' and 'techie' while studying political science at Stanford University. If you had majored in the humanities or social sciences, you were a fuzzy. If you had majored in the computer sciences, you were a techie. This informal division quietly found its way into a default assumption that has misled the business world for decades-that it's the techies who drive innovation.

But in this brilliantly contrarian book, Hartley reveals the counter-intuitive reality of business today: it's actually the fuzzies-not the techies-who are playing the key roles in developing the most creative and successful new business ideas. He looks inside some of the world's most dynamic new companies, reveals breakthrough fuzzy-techie collaborations, and explores how such associations are at the centre of innovation in business, education and government, and why liberal arts are still relevant in our techie world.


Book Details

Number of Pages: 320 Pages
Bar Code: 9780670090846
Publisher: Penguin Books

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