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The Economi Books Pocket Advertising

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The Economi Books Pocket Advertising

By: Caroline Marshall

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The Economi Books Pocket Advertising 9781861970121 Business & Management
Description
Book Details
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Advertising is one of the most visible aspects of business. it can also be crucial to business success. A well judged advertising campaign can help ensure that a new product is not among the ninety percent of new products that fail. A poor campaign, on the other hand, will probably make sure that it is. Similarly, good advertising will help maintain the position of a brand leader, while not-so-good advertising will help undermine it. Pocket Advertising is a clear and lively guide to the world and jargon of advertising,
Publication Date: 07/09/2001
Number of Pages: 100
Binding: Paper Back
ISBN: 9781861970121
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