India Reloaded: Inside India's Resurgent Consumer Market

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India Reloaded Inside Indias Resurgent Consumer Market

By: Dheeraj Sinha

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Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.!

Publication Date:

18/09/2015

Number of Pages::

100

Binding:

Hard Back

ISBN:

9789385152337

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What's in the Box?	1 x India Reloaded Inside Indias Resurgent Consumer Market

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