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Cant Buy Me Like: How Authentic Customer Connections Drive Superior Results

Availability: In Stock

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Cant Buy Me Like: How Authentic Customer Connections Drive Superior Results

By: Bob Garfield

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Cant Buy Me Like: How Authentic Customer Connections Drive Superior Results 9781591845775 Business & Management
Description
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Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensi­tized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.
Publication Date: 07/03/2013
Number of Pages: 100
Binding: Hard Back
ISBN: 9781591845775
Categories: Books Sale Business & Management Non Fiction Online Book Bazar Up To 60% 50% OFF

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