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The Invisible Gorilla and Other Ways Our Intuition Deceives Us

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The Invisible Gorilla and Other Ways Our Intuition Deceives Us

By: Christopher Chabris

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The Invisible Gorilla and Other Ways Our Intuition Deceives Us 9780007317318 Business & Management
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If a gorilla walked out into the middle of a basketball pitch, you'd notice it. Wouldn't you? If a serious violent crime took place just next to you, you'd remember it, right? The Invisible Gorilla is a fascinating look at the unbelievable, yet routine tricks that your brain plays on you.


In an award-winning and groundbreaking study, psychologists Christopher Chabris and Daniel Simons asked volunteers to watch a 60-second film of a group of students playing basketball and told them to count the number of passes made. About halfway through, a woman dressed head to toe in a gorilla outfit slowly moved to centre screen, beat her chest at the camera, and casually strolled away. Unbelievably, almost half of the volunteers missed the gorilla.


As this astonishing and utterly unique new book demonstrates, exactly the same kind of mental illusion that causes people to miss the gorilla can also explain why many other things, including why:




honest eyewitness testimony can convict innocent defendants
expert money managers suddenly lose billions
Homer Simpson has much to teach you about clear thinking


Insightful, witty, and fascinating, The Invisible Gorilla closely examines the false impressions that most profoundly influence our lives and gives practical advice on how we can minimize their negative impact.
Publication Date: 03/01/2011
Number of Pages: 306
Binding: Paper Back
ISBN: 9780007317318
Categories: Business & Management Sale Chevron Pakistan Let's Read More 2022 Releases Business & Management Non Fiction All Time Bestseller Online Book Bazar Up To 60% 25% OFF

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