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The Individualized Corporation - A Fundamentally New Approach to Management

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The Individualized Corporation - A Fundamentally New Approach to Management

By: Sumantra Ghoshal

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The Individualized Corporation - A Fundamentally New Approach to Management Business & Management
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This text argues for a new business strategy centred on corporate purpose and culture, and not on the industrial machine. Using examples, it explains how business leaders must recast the role of managers - by transforming how they behave, not re-engineering what they do. The authors are concerned above all with revitalizing corporate culture by recasting the role of management and returning the core of business's responsibility, participation and contribution to the level of the individual.
Publication Date: 13/10/1998
Number of Pages: 368
Binding: Hard Back
ISBN: 9780434003396
Categories: Business & Management RP - Business & Management Books Sale Chevron Pakistan Chevron Pakistan Business & Management Non Fiction Online Book Bazar Up To 60%

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