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The Power Of Co Creation

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The Power Of Co Creation

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Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prod­uct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a com­munity of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year.
Publication Date: 05/10/2012
Number of Pages: 288
Binding: Paper Back
ISBN: 9781451623543
Categories: RP - Business & Management RP - Business & Management Books Books Sale Chevron Pakistan History Non Fiction Express Delivery

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