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Due to constant currency fluctuation, prices are subject to change with or without notice.
Different Thinking presents practical tools and strategies your company can use to help you drastically increase productivity and earning power. The authors show you how you can question your strategies, create new markets, give your products a radical makeover, and invent innovative new price and profit models to give you a competitive advantage over your rivals.
To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple, Virgin and easyGroup to Daimler-Chrysler, McDonald's and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.
| Publication Date: | 01/01/2008 |
| Number of Pages: | 208 |
| Binding: | Paper Back |
| ISBN: | 9780749452599 |
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