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The Handbook of Strategic Public Relations and Integrated Communications

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The Handbook of Strategic Public Relations and Integrated Communications

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The Handbook of Strategic Public Relations and Integrated Communications RP9780786311316 RP - Current Affairs
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We are offering a high discount due to slightly damage.

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource.

Publication Date: 01/05/1997
Number of Pages: 574
Binding: Paper Back
ISBN: RP9780786311316
Categories: RP - Current Affairs Books starting from Rs.100

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