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Industrial Marketing Management

Availability: Out of Stock

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Industrial Marketing Management

By: M. Govindarajan

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Rs 950.00

Rs 807.50

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Industrial Marketing Management 9788125913719 Sales & Marketing
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Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
An indispensable textbook for the students of MBA, MMM and Postgraduate Diploma in Marketing Management.

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