Nike: Better Is Temporary
By:
-
Rs 29,995.00
Due to constant currency fluctuation, prices are subject to change with or without notice.
At Nike, the desire to be the best is a journey, not a destination – better is always temporary.
Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.
This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.
Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.
The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color."
Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.
-120x187.jpg?q6 "Zuleikha")
10%
15%
15%
15%
15%
15%
-120x187.jpg?q6 "The Origins of Political Order From Prehuman Times to the French RevolutioN")
10%
The Origins of Political Order From Prehuman Times to the French RevolutioN
Rs 4,045.50 Rs 4,495.00 Ex Tax :Rs 4,045.50
15%
Manning Up: How the Rise of Women Has Turned Men into Boys
Rs 845.75 Rs 995.00 Ex Tax :Rs 845.75
15%
Dosa Delights
Rs 42.50 Rs 50.00 Ex Tax :Rs 42.50
15%
The Obama Syndrome: Surrender At Home War Abroad
Rs 1,100.75 Rs 1,295.00 Ex Tax :Rs 1,100.75
15%
Picnic Meals
Rs 42.50 Rs 50.00 Ex Tax :Rs 42.50
15%
The Quest For Meaning: Developing A Philosophy Of Pluralism
Rs 1,185.75 Rs 1,395.00 Ex Tax :Rs 1,185.75
NorthEastern Indian Recipes
Rs 50.00 Ex Tax :Rs 50.00
Prawn Recipes
Rs 50.00 Ex Tax :Rs 50.00
Bengali Festival Sweets
Rs 50.00 Ex Tax :Rs 50.00
20%
From The Holy Mountain A Journey In The Shadow Of Byzantium
Rs 2,316.00 Rs 2,895.00 Ex Tax :Rs 2,316.00
15%
15%
Pots in the Garden - Expert Design and Planting Techniques
Rs 2,290.75 Rs 2,695.00 Ex Tax :Rs 2,290.75
15%
15%
15%
10%
Fallout: The True Story of the CIA's Secret War on Nuclear Trafficking
Rs 2,502.00 Rs 2,780.00 Ex Tax :Rs 2,502.00
10%
Painting the Plate - 52 Recipes Inspired by Great Works of Art from Mark Rothko, Frida Kahlo, and Man Y More
Rs 10,165.50 Rs 11,295.00 Ex Tax :Rs 10,165.50
20%
15%
10%
15%
15%
10%
Midnight's Children - A BBC Between the Covers Big Jubilee Read Pick
Rs 4,315.50 Rs 4,795.00 Ex Tax :Rs 4,315.50
15%
10%
15%
The Fall of Númenor - And Other Tales from the Second Age of Middle-Earth
Rs 2,970.75 Rs 3,495.00 Ex Tax :Rs 2,970.75