Express Shipping Info

Processing Order Please Wait

Once the process is finished,
you will be automatically
redirected to the order confirmation page.

Additional 10% off Rs.4K+, 15% off Rs.6K+, 20% off Rs.10K+ USE

BINGE10 / BINGE15 / BINGE20

03111444282

query@libertybooks.com

cart-icon

cart-icon

Availability: Limited Stock

10% OFF
The Choice Factory - 25 Behavioural Biases that Influence what We Buy

Availability: Limited Stock

10% OFF

The Choice Factory - 25 Behavioural Biases that Influence what We Buy

By: Richard Shotton

(0)

Rs 5,195.00

Rs 4,675.50

You save Rs 519.50.

Due to constant currency fluctuation, prices are subject to change with or without notice.

Add to Wishlist

Tags:

The Choice Factory - 25 Behavioural Biases that Influence what We Buy 9780857196095 Law
Description
Book Details
Customer Reviews
Winner of the Sales and Marketing Category at the 2019 Business Book Awards. Voted #1 in the BBH World Cup of Advertising Books, 2018. If you are in the business of influencing decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how our behaviour is shaped by psychological shortcuts. The focus throughout is the marketing potential of knowing what makes us tick. Shotton draws not only on academia, but also on analysis of ad campaigns and his own original research, supporting his discussion with insights from some of the smartest thinkers in advertising. The Choice Factory is an entertaining and highly-accessible read, with 25 short chapters, each addressing a cognitive bias and outlining easy ways to apply it to your own business challenges. Dip in or read cover to cover and you’ll be full of new ideas, ready to crack any brief.

The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls.

From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

The Choice Factory is the new advertising essential.
Publication Date: 12/02/2018
Number of Pages: 202
Binding: Paper Back
ISBN: 9780857196095
Categories: Business & Finance Law Sales & Marketing Business & Economics Chevron Pakistan Chevron Pakistan Business & Management Non Fiction 2024 Releases All Time Bestseller 10% OFF

Write a review

Note: HTML is not translated!
Captcha

More Books from this Author

People Also Bought

Related Books

Recently Viewed

//