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The Age of Peuaon How Marketi Ate Our Culture

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The Age of Peuaon How Marketi Ate Our Culture

By: Terry O Reilly

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The Age of Peuaon How Marketi Ate Our Culture 9781582437248 Business & Management
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The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining and eye-opening — insider’s look at the ever-expanding world of marketing. The Age of Persuasion is for those who say “advertising doesn’t work on me” as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O’Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age — from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.
Publication Date: 01/05/2011
Number of Pages: 100
Binding: N/A
ISBN: 9781582437248
Categories: Sales & Marketing Books Sale Business & Management Non Fiction Online Book Bazar Up To 60% Online Book Bazar Up To 60% 50% OFF

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