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Spark addresses the important issue of growing bands in an increasingly competitive, crowded market place. Written by an expert in marketing, here is a book that demystifies the esoteric subject of brand-building. Spark achieves this by providing a practical framework. It handholds the reader through the various stages of brand-building—how to generate an insight to address a specific business challenge; how to construct a full business plan around it; and how to leverage such a plan for revenue growth. Rich in case-studies of successful global brands like Dove, McDonald’s and Vicks VapoRub, and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies, Spark offers a lifeline to the professional committed to building and nurturing a powerful brand.
| Publication Date: | 17/05/2017 |
| Number of Pages: | 208 |
| Binding: | Hard Back |
| ISBN: | 9788193355220 |
| Categories: | Management & Leadership Books Sale Business & Management Non Fiction Online Book Bazar Up To 60% 15% OFF |
