Express Shipping Info

Processing Order Please Wait

Once the process is finished,
you will be automatically
redirected to the order confirmation page.

Extra 10% off all orders from 12 to 9 am

MIDNIGHT10

03111444282

query@libertybooks.com

cart-icon

cart-icon

Availability: In Stock

15% OFF
Go Luck Yourself - 40 Ways to Stack the Odds in Your Brand’s Favour

Availability: In Stock

15% OFF

Go Luck Yourself - 40 Ways to Stack the Odds in Your Brand’s Favour

By: Andy Nairn

(0)

Rs 4,595.00

Rs 3,905.75

You save Rs 689.25.

Due to constant currency fluctuation, prices are subject to change with or without notice.

Add to Wishlist

Tags:

Go Luck Yourself - 40 Ways to Stack the Odds in Your Brand’s Favour 9780857198884 Business & Management
Description
Book Details
Customer Reviews
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour. Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand. He’ll show you how to uncover your organisation’s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day. Written in a very accessible and entertaining style, this is the book you need to improve your brand’s fortunes, in these turbulent times. Now Go Luck Yourself...

Write a review

Note: HTML is not translated!
Captcha

More Books from this Author

People Also Bought

Related Books

Recently Viewed

//