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Your step-by-step guide to using the Internet as a marketing asset. It covers every business aspect, from getting on the Web to buying and selling world wide. Topics covered include: the growth of Web-enabled business; planning your cyber-strategy; targeting your market on the Web; and building a better Web site.
| Publication Date: | 30/11/-0001 |
| Number of Pages: | 100 |
| Binding: | Paper Back |
| ISBN: | RP9780340758151 |
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