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Open Services Innovation: Rethinking Your Business To Grow And Compete In A New Era

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Open Services Innovation: Rethinking Your Business To Grow And Compete In A New Era

By: Henry Chesbrough

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Open Services Innovation: Rethinking Your Business To Grow And Compete In A New Era 9780470905746 Sales & Marketing
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The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy. Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers. He maps out a strategic approach and proven framework that any individual, business unit, company, or industry can put to work for renewed growth and profits. The book includes guidance and compelling examples for small and large companies, services businesses, and emerging economies, as well as a path forward for the innovation industry. "Whether you are managing a product or a service, your business needs to become more open and more inclusive in order to be more innovative. Open Services Innovation will be an invaluable guide to intrepid managers who commit to making that journey."
Publication Date: 18/01/2011
Number of Pages: 100
Binding: Hard Back
ISBN: 9780470905746
Categories: Sales & Marketing Books Sale Chevron Pakistan Business & Management Non Fiction Online Book Bazar Up To 60% 50% OFF

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