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Brand Together

Availability: Limited Stock

25% OFF

Brand Together

By: Nicholas Ind

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Rs 1,395.00

Rs 1,046.25

You save Rs 348.75.

Due to constant currency fluctuation, prices are subject to change with or without notice.

Description
Book Details
Customer Reviews
Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. Brand Together will show you how to involve all stakeholders in the process of creativity - providing inspiration on how to revitalize brands and enable them to succeed in the new world of customer engagement and participation. It will show you how to truly intertwine innovation with brand strategy, whilst providing guidance on how to co-create with customers from a brand perspective. Drawing on case studies including Barclays, Mozilla, [yellow tail], Kraft Foods, Virgin Media and Danone. Brand Together will provide valuable insights for marketing and branding professionals and for anyone who wants to grow their business and their brand
Publication Date: 03/07/2012
Number of Pages: 100
Binding: Paper Back
ISBN: 9780749463250
Categories: Books Sale Business & Management Non Fiction Online Book Bazar Up To 60% 25% OFF

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