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Due to constant currency fluctuation, prices are subject to change with or without notice.
This book is designed to be a survival guide for businesses operating in India in a rapidly changing business environment. A broad range of current marketing issues are covered including: product development, brand equity and positioning, pricing, distribution, direct marketing, advertising and sales promotion.
| Publication Date: | 27/10/1997 |
| Number of Pages: | 280 |
| Binding: | Paper Back |
| ISBN: | RP9780803993822 |
| Categories: | RP - Reference Books starting from Rs.100 |
