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This new, completely revised edition of the direct marketing industry''s leading reference is the one inf ormation source that business executives and direct mail ind ustry information seekers have come to rely on for daily dec ision making. '
| Publication Date: | 01/12/1997 |
| Number of Pages: | 630 |
| Binding: | Hard Back |
| ISBN: | 9780844234212 |
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