Email Selling Techniques That Really Work
By: Stephan Schiffman
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Addresses e-mails' role in the twenty-first century sale: when to use e-mail to correspond with a prospect or established account, and when a traditional medium is more appropriate. This work offers guidelines for the proper length and format of sales e-mails, advice on tone and content and tips for writing attention-grabbing subject lines.
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What's in the Box? | 1 x Email Selling Techniques That Really Work |
Addresses e-mails' role in the twenty-first century sale: when to use e-mail to correspond with a prospect or established account, and when a traditional medium is more appropriate. This work offers guidelines for the proper length and format of sales e-mails, advice on tone and content and tips for writing attention-grabbing subject lines.