Catalyst

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By: Jonah Berger

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From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven't they changed already? What's stopping them?" The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organisational culture and how activists ignite social movements, how substance abuse counselors get addicts to realise they have a problem and how political campaigners change deeply rooted political beliefs. This book is designed for anyone who wants to catalyse change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organisation, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

Publication Date:

03/02/2022

Number of Pages::

288

Binding:

Paper Back

ISBN:

9781471193798

Categories:

Business & Management

Self Help

Families & Relationships

50 Self Help books People Should Read in 2023

Self Help

Chevron Pakistan

2022 Releases

Self Help

Non Fiction

Book Details

Publisher Date:

03/02/2022

Number of Pages::

288

Binding:

Paper Back

ISBN:

9781471193798

Categories:

Business & Management, Self Help, Families & Relationships, 50 Self Help books People Should Read in 2023, Self Help, Chevron Pakistan, 2022 Releases, Self Help, Non Fiction,