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Brand-loyalty is the holy grail of businesses everywhere. This book explores the secrets of brand design and looks at the graphic techniques that help to make on-line brands strong. By focusing on graphic identity, and how it contributes to the success of the e-brand, it makes the point that strong visual identity that is both memorable and establishes a relationship of trust with the customer results in repeat business. So, good graphic design equals good business. The potential pitfalls and untapped power sources for designers of on-line brands are examined and there is an explanation of how to translate successful bricks-and-mortar identities to the Web.
| Publication Date: | 01/01/2002 |
| Number of Pages: | 243 |
| Binding: | Paper Back |
| ISBN: | RP9781564968012 |
| Categories: | Books starting from Rs.100 Books starting from Rs.100 Books starting from Rs.100 Sale Education and Reference Non Fiction Online Book Bazar Up To 60% 10% OFF |
