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- TechnoBrands - How to Create & Use "brand Identity" to Market, Advertise & Sell Technology Products
TechnoBrands - How to Create & Use "brand Identity" to Market, Advertise & Sell Technology Products
By: Chuck Pettis
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We're
offering a high discount on this book as it is slightly damaged
The concept of branding began almost a century ago and many of today's most successful brands, such as Kodak and Coca-Cola, date from this period. This book is about the growth and development of the world's most successful brands, how they started and their current position. It describes, on a brand-by-brand basis, what makes each brand a potent force and how each brand is differentiated from its rivals.
We're
offering a high discount on this book as it is slightly damaged
The concept of branding began almost a century ago and many of today's most successful brands, such as Kodak and Coca-Cola, date from this period. This book is about the growth and development of the world's most successful brands, how they started and their current position. It describes, on a brand-by-brand basis, what makes each brand a potent force and how each brand is differentiated from its rivals.