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There have been many attempts to understand what makes a good story – but few have used a scientific approach.
In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.
Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.
| Publication Date: | 05/03/2020 |
| Number of Pages: | 320 |
| Binding: | Paper Back |
| ISBN: | 9780008276973 |
| Categories: | Science Books Politics & Current Affairs Non Fiction All Time Bestseller |
