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From
the late 19th century, postcards became a popular - even fashionable - form of
communication. Traditional letter
writing, while it had the advantage of confidentiality, gradually gave way to
the shorter, pithy message which could be scribbled on a postcard.
In
time, postal services universally standardized the format and by reducing rates
made the use of postcards affordable. Initially, Germany led the field in the
manufacture of postcards, until the First World War of 1914-18, after which
British and local presses filled the vacuum.
The
introduction of images on the reverse of postcards enhanced their appeal and,
in a sense, supplemented visually the content of the message. Topographical
views, buildings of interest, topical events, ethnic types, and social subjects
became increasingly popular.
Overtaken
today by instant electronic communications, postcards have lost their appeal.
However, they have become of increasing interest to collectors and historians
as a pictorial record of the recent past.
Forgotten
Images is a curated collection of rare
postcards from the Pre-Partition era (1890–1947), offering a deep cultural and
historical connection to South Asia.
The
postcards presented in this volume illustrate provincial capitals – Karachi,
Lahore, Peshawar and Quetta – as well as prominent cities and areas in each
province of pre-Pakistan, as they existed before 1947.
They
provide a second life to largely forgotten images of a pre-Pakistan past.
| Publication Date: | 15/12/2024 |
| Number of Pages: | 230 |
| Binding: | Hard Back |
| ISBN: | 9789697121560 |
| Categories: | Non Fiction Coffee Table Liberty Publishing 2024 Releases 10% OFF Express Delivery Soch ki Azaadi Bestsellers |
