Express Shipping Info

Processing Order Please Wait

Once the process is finished,
you will be automatically
redirected to the order confirmation page.

Extra 10% off all orders from 12 to 9 am

MIDNIGHT10

03111444282

query@libertybooks.com

cart-icon

cart-icon

Availability: Limited Stock

25% OFF
The Global Brand - How to Create and Develop Lasting Brand Value in the World Market

Availability: Limited Stock

25% OFF

The Global Brand - How to Create and Develop Lasting Brand Value in the World Market

By: Nigel Hollis

(0)

Rs 1,495.00

Rs 1,121.25

You save Rs 373.75.

Due to constant currency fluctuation, prices are subject to change with or without notice.

Add to Wishlist

Tags:

The Global Brand - How to Create and Develop Lasting Brand Value in the World Market 9780230620568 Business & Management
Description
Book Details
Customer Reviews
Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in today's business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand--Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment.
Publication Date: 02/03/2010
Number of Pages: 272
Binding: Paper Back
ISBN: 9780230620568
Categories: Business & Management Books Sale Chevron Pakistan Business & Management Non Fiction Online Book Bazar Up To 60%

Write a review

Note: HTML is not translated!
Captcha

More Books from this Author

People Also Bought

Related Books

Recently Viewed

//