The Fate of IBM
By:
-
Rs 300.00
- Rs 500.00
- 40%
You save Rs 200.00.
Due to constant currency fluctuation, prices are subject to change with or without notice.
This is an account of how the wealthiest and most powerful corporation in the world managed, within a few years in the 1980s, to throw away the advantages it had built up and maintained over many decades. IBM was not prepared for the personal computer revolution. It had maintained its dominance of the computer market not so much through innovation as through sheer marketing might. In the days of mainframe computers this was a successful strategy, but in the 1980s competitors such as Apple and Digital, and intermediaries such as Microsoft and Ross Perot's Electronic Data Systems, stole a march on IBM. The book tells the human and technical story of its decline, leading to the announcement in 1992 of a $2.8 billion loss in the previous year. Robert Heller is the founder of "Management Today". His other books include "The Naked Manager", "The Supermanagers", "The Age of the Common Millionaire" and "The Superchiefs".
| Book | |
| What's in the Box? | 1 x The Fate of IBM |
40%
-120x187.jpg?q6 "Zuleikha")
10%
25%
40%
40%
40%
40%
25%
High Noon: The Hollywood Blacklist and the Making of an American Classic
Rs 896.25 Rs 1,195.00 Ex Tax :Rs 896.25
-120x187.jpg?q6 "The Origins of Political Order From Prehuman Times to the French RevolutioN")
10%
The Origins of Political Order From Prehuman Times to the French RevolutioN
Rs 4,045.50 Rs 4,495.00 Ex Tax :Rs 4,045.50
40%
Manning Up: How the Rise of Women Has Turned Men into Boys
Rs 597.00 Rs 995.00 Ex Tax :Rs 597.00
40%
The Obama Syndrome: Surrender At Home War Abroad
Rs 777.00 Rs 1,295.00 Ex Tax :Rs 777.00
40%
The Quest For Meaning: Developing A Philosophy Of Pluralism
Rs 837.00 Rs 1,395.00 Ex Tax :Rs 837.00
-120x187.jpg?q6 "White Mughals")
10%
White Mughals
Rs 3,595.50 Rs 3,995.00 Ex Tax :Rs 3,595.50
40%
The Pakistan US Conundrum Jihadists The Military And The People The Struggle For Control
Rs 837.00 Rs 1,395.00 Ex Tax :Rs 837.00
40%
Untold Story
Rs 417.00 Rs 695.00 Ex Tax :Rs 417.00
50%
An Enemy We Created: The Myth Of The Taliban Al Qaeda Merger In Afghanistan 19702010
Rs 4,197.50 Rs 8,395.00 Ex Tax :Rs 4,197.50
40%
WikiLeaks: Inside Julian Assanges War on Secrecy
Rs 510.00 Rs 850.00 Ex Tax :Rs 510.00
25%
High Noon: The Hollywood Blacklist and the Making of an American Classic
Rs 896.25 Rs 1,195.00 Ex Tax :Rs 896.25