Express Shipping Info

Processing Order Please Wait

Once the process is finished,
you will be automatically
redirected to the order confirmation page.

Additional 10% off Rs.4K+, 15% off Rs.6K+, 20% off Rs.10K+ USE

BINGE10 / BINGE15 / BINGE20

03111444282

query@libertybooks.com

cart-icon

cart-icon

Availability: In Stock

50% OFF
Greater Good: How Good Marketing Makes for Better Democracy

Availability: In Stock

50% OFF

Greater Good: How Good Marketing Makes for Better Democracy

By: John A Quelch

(0)

Rs 4,095.00

Rs 2,047.50

You save Rs 2,047.50.

Due to constant currency fluctuation, prices are subject to change with or without notice.

Add to Wishlist

Tags:

Greater Good: How Good Marketing Makes for Better Democracy 9781422117354 Business & Management
Description
Book Details
Customer Reviews
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function - and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society.
Publication Date: 01/12/2007
Number of Pages: 100
Binding: Hard Back
ISBN: 9781422117354
Categories: Business Management Books Sale Chevron Pakistan Business & Management Non Fiction Harvard Business Review Online Book Bazar Up To 60% 50% OFF

Write a review

Note: HTML is not translated!
Captcha

More Books from this Author

People Also Bought

Related Books

Recently Viewed

//