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Identity Designed - The Definitive Guide to Visual Branding

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Identity Designed - The Definitive Guide to Visual Branding

By: David Airey

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Identity Designed - The Definitive Guide to Visual Branding 9781631595943 Graphic Art
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Perfect for students of design, freelancers, and entrepreneurs looking to expand their understanding of effective design in business, Identity Designed is the definitive guide to brand identities.

Identity Designed is redefining what it is to have a brand identity. Written by best-selling writer and renowned designer, David Airey, this book includes a substantial collection of high-caliber projects from a variety of the world’s most talented designers and design studios. 

You will see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. This manual doesn't stop there, though. You will also see how to conduct research, define strategy, generate ideas, develop touchpoints, implement a style guide, and future-proof your designs.

Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Publication Date: 03/01/2019
Number of Pages: 240
Binding: Hard Back
ISBN: 9781631595943
Categories: History Graphic Art 2023 Releases 2023 Releases New Arrivals Books Chevron Pakistan Children's Books Activity Books Online Book Bazar Up To 60% 10% OFF Coffee Table

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