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Identity Designed - The Definitive Guide to Visual Branding

Availability: Limited Stock

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Identity Designed - The Definitive Guide to Visual Branding

By: David Airey

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Rs 9,195.00

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Perfect for students of design, freelancers, and entrepreneurs looking to expand their understanding of effective design in business, Identity Designed is the definitive guide to brand identities.

Identity Designed is redefining what it is to have a brand identity. Written by best-selling writer and renowned designer, David Airey, this book includes a substantial collection of high-caliber projects from a variety of the world’s most talented designers and design studios. 

You will see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. This manual doesn't stop there, though. You will also see how to 
conduct researchdefine strategygenerate ideasdevelop touchpointsimplement a style guide, and future-proof your designs.

Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Publication Date: 03/01/2019
Number of Pages: 240
Binding: Hard Back
ISBN: 9781631595943
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