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Co-Opetition

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Co-Opetition

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Co-Opetition RP9781861975072 RP - Current Affairs
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We are offering a high discount due to slightly damage.

"Co-opetition" offers a new way of thinking that combines competition and cooperation. It is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. Though often compared to games like chess or poker, business is different - people are free to change the rules, the players, the boundaries, even the game itself. The essence of business success lies in making sure you are in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative business strategy laid out in "Co-opetition". Barry Nalebuff and Adam Brandenburger, professors at Yale and Harvard, are pioneers in the practice of applying the science of game theory to the art of corporate strategy. 

Publication Date: 01/01/1997
Number of Pages: 304
Binding: Paper Back
ISBN: RP9781861975072
Categories: RP - Current Affairs Books starting from Rs.100

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