(Not So) Corporate Raj: A Management Novel

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(Not So) Corporate Raj: A Management Novel

By: Arij Jamil

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"(Not So) Corporate Raj is both a critique of big corporate culture, as well as an in-depth look at the theories behind consumer goods business management. It tells the tale of middle-aged Indian sales whiz Raj Khan, who makes a career move from his local South Asian branch of a large multinational corporation to the company's London headquarters. As he struggles through the change in culture and more rigid business practices, he becomes a pariah within the organisation and eventually embraces an undesirable personal transformation. Is he the one in the wrong, or is it the entire corporate culture that needs fixing? Author Arij Jamil cleverly delivers no easy answers, instead examining the pluses and minuses of the famous rules of corporate business management with a laser eye but no judgment. Simultaneously a teaching textbook and an exciting psychological thriller, "(Not So) Corporate Raj" will be just the ticket for fans of the growing field of "non-fiction novels" such as "The Phoenix Project" and others.

Publication Date:

01/07/2022

Number of Pages::

173

Binding:

Paper Back

ISBN:

9781800688452

Categories:

Business & Management

Sales & Marketing

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