An IBM Guide to Doing Business on the Internet
By: Kendra Bonnett
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Describes IBM's online marketing strategies, explaining how to maximize the impact of Website content, test advertising messages, create beneficial electronic communities, and use the Internet competitively.
Publication Date:
01/01/2000
Number of Pages::
260
Binding:
Hard Back
ISBN:
RP9780070318465
Categories:
Publisher Date:
01/01/2000
Number of Pages::
260
Binding:
Hard Back
ISBN:
RP9780070318465
Categories:
We are offering a high discount due to slightly damage
Describes IBM's online marketing strategies, explaining how to maximize the impact of Website content, test advertising messages, create beneficial electronic communities, and use the Internet competitively.