Youtility Why Smart Marketing Is about Help Not Hype
By: Jay Baer
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If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Publication Date:
27/06/2013
Number of Pages::
100
Binding:
Hard Back
ISBN:
9781591846666
Book | |
What's in the Box? | 1 x Youtility Why Smart Marketing Is about Help Not Hype |
Publisher Date:
27/06/2013
Number of Pages::
100
Binding:
Hard Back
ISBN:
9781591846666
If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.