Express Shipping Info

Processing Order Please Wait

Once the process is finished,
you will be automatically
redirected to the order confirmation page.

Extra 10% off all orders from 12 to 9 am

MIDNIGHT10

03111444282

query@libertybooks.com

cart-icon

cart-icon

Availability: Limited Stock

25% OFF
What Women Want: The Science of Female Shopping

Availability: Limited Stock

25% OFF

What Women Want: The Science of Female Shopping

By: Paco Underhill

(0)

Rs 1,095.00

Rs 821.25

You save Rs 273.75.

Due to constant currency fluctuation, prices are subject to change with or without notice.

Add to Wishlist

Tags:

What Women Want: The Science of Female Shopping 9781416569961 Economics
Description
Book Details
Customer Reviews
As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet—in short, how we spend our time and money. With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman’s role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women’s health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence.
Publication Date: 15/04/2012
Number of Pages: 100
Binding: Paper Back
ISBN: 9781416569961
Categories: Books Sale Business & Management Non Fiction Online Book Bazar Up To 60% Online Book Bazar Up To 60% 25% OFF

Write a review

Note: HTML is not translated!
Captcha

More Books from this Author

People Also Bought

Related Books

Recently Viewed

//