The Glitter Plan How We Started Juicy Couture for $200 and Turned It Into a Global Brand
By: Pamela Skaist-Levy
-
Rs 2,290.75
- Rs 2,695.00
- 15%
You save Rs 404.25.
Due to constant currency fluctuation, prices are subject to change with or without notice.
While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect Tshirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela's one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.
Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics sending Madonna a tracksuit with her nickname, Madge, embroidered on it and created a unique, bold, and unconventional business plan that was all their own: the Glitter Plan.
Now, Pam and Gela reveal the secrets of Juicy's success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business.
Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela's multimillion-dollar fashion empire.
Book | |
What's in the Box? | 1 x The Glitter Plan How We Started Juicy Couture for $200 and Turned It Into a Global Brand |
While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect Tshirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela's one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.
Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics sending Madonna a tracksuit with her nickname, Madge, embroidered on it and created a unique, bold, and unconventional business plan that was all their own: the Glitter Plan.
Now, Pam and Gela reveal the secrets of Juicy's success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business.
Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela's multimillion-dollar fashion empire.
The Glitter Plan How We Started Juicy Couture for $200 and Turned It Into a Global Brand
By: Pamela Skaist-Levy
Rs 2,290.75 Rs 2,695.00 Ex Tax :Rs 2,290.75
Zubin Mehta: A Musical Journey (An Authorized Biography)
By: VOID - Bakhtiar K. Dadabhoy
Rs 892.50 Rs 1,050.00 Ex Tax :Rs 892.50
Growth Map: Economic Opportunity In The BRICs And Beyond
By: Jim O Neill
Rs 1,232.50 Rs 1,450.00 Ex Tax :Rs 1,232.50
Manning Up: How the Rise of Women Has Turned Men into Boys
By: Kay Hymowitz
Rs 845.75 Rs 995.00 Ex Tax :Rs 845.75
The Perfect Gentleman: A Muslim Boy Meets the West - [HB]
By: Imran Ahmad
Rs 1,447.50 Rs 2,895.00 Ex Tax :Rs 1,447.50
Growth Map: Economic Opportunity In The BRICs And Beyond
By: Jim O Neill
Rs 1,232.50 Rs 1,450.00 Ex Tax :Rs 1,232.50
Little Miss Classic Library Little Miss Magic 9
By: Roger Hargreaves
Rs 420.75 Rs 495.00 Ex Tax :Rs 420.75
I Feel No Peace - Rohingya Fleeing Over Seas and Rivers
By: Kaamil Ahmed
Rs 5,690.75 Rs 6,695.00 Ex Tax :Rs 5,690.75
Meet the Animals - For Small Hands and Big Imaginations!
By: Matthew Morgan
Rs 1,345.50 Rs 1,495.00 Ex Tax :Rs 1,345.50
Heroes Who Help Us From Around the World
By: Liz Gogerly
Rs 1,100.75 Rs 1,295.00 Ex Tax :Rs 1,100.75
What Girls Need: How to Raise Bold, Courageous and Resilient Girls
By: Marisa Porges
Rs 2,120.75 Rs 2,495.00 Ex Tax :Rs 2,120.75
The Complete Guide to Low-Fire Glazes for Potters and Sculptors
By: Ben Carter
Rs 4,945.50 Rs 5,495.00 Ex Tax :Rs 4,945.50
China - A History in Objects
By: Jessica Harrison-Hall
Rs 10,795.50 Rs 11,995.00 Ex Tax :Rs 10,795.50
Minecraft English Ages 7 8 Official Workbook
By: Collins KS2
Rs 985.50 Rs 1,095.00 Ex Tax :Rs 985.50
Throne of the Fallen - From the New York Times and Sunday Times Bestselling Author of Kingdom of the Wicked
By: Kerri Maniscalco
Rs 3,145.50 Rs 3,495.00 Ex Tax :Rs 3,145.50
Fruits & Nuts - Recipes and Techniques from the Ferrandi School of Culinary Arts
By: FERRANDI Paris
Rs 8,995.50 Rs 9,995.00 Ex Tax :Rs 8,995.50
English for Everyone Junior First Words Colours, Shapes, and Numbers Flash Cards
By: DK
Rs 1,525.50 Rs 1,695.00 Ex Tax :Rs 1,525.50
Get Ready for School: Pre-K Wipe-Off Workbook
By: Heather Stella
Rs 3,505.50 Rs 3,895.00 Ex Tax :Rs 3,505.50
Bookaroo Bigger Things Notebook Journal Charcoal
By: That Company Called IF
Rs 3,145.50 Rs 3,495.00 Ex Tax :Rs 3,145.50
Zubin Mehta: A Musical Journey (An Authorized Biography)
By: VOID - Bakhtiar K. Dadabhoy
Rs 892.50 Rs 1,050.00 Ex Tax :Rs 892.50
The Glitter Plan How We Started Juicy Couture for $200 and Turned It Into a Global Brand
By: Pamela Skaist-Levy
Rs 2,290.75 Rs 2,695.00 Ex Tax :Rs 2,290.75
Growth Map: Economic Opportunity In The BRICs And Beyond
By: Jim O Neill
Rs 1,232.50 Rs 1,450.00 Ex Tax :Rs 1,232.50