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Marketing Essential Principles

Availability: Out of Stock

25% OFF

Marketing Essential Principles

By: Patrick Forsyth

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Rs 250.00

Rs 187.50

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Marketing Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research • introduction; • earning objectives; • chapter sub headings – key issues; • chapter summary; • exercises and questions for review and critical thinking. At the end of the book there are additional notes and references to support student learning. Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.
Publication Date: 01/11/2010
Number of Pages: 100
Binding: Paper Back
ISBN: 9788175542860
Categories: Books Business & Management Non Fiction Books starting from Rs.100 25% OFF

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